Our team of professionals at Home Builders Marketing Services believes in the "Total Marketing Plan". For any new home community or condominium building we assist you with coordinating the many subcontractors, consultants and agencies involved in your development. Our primary objective is to see that everyone is working as one team toward the common goal; completing and selling the project efficiently and successfully.
Total Marketing may include working closely with the following team members: project managers, sign companies, advertising/public relation agencies, title and escrow companies, on-site lenders, flooring companies, landscape architect, HOA or management companies, sales staff and interior designers. "Total Marketing" depends on the successful and continuous communication among all team members.
Our experience in planning and coordination helps assure that deadlines will be met and the project will proceed as smoothly as possible. The net result is increased efficiency and higher profitability for your development.
Our services include but not limited to:
Market Research & Product Design
We strongly urge our clients to begin formulating sales and marketing strategies during the design phase of a development. Using marketing surveys and other vital research tools, we can offer expert consulting on the type of home and price range which would best complement your site plan. We can help make decisions on architectural styling, floor plans, elevations, amenities and even fixtures to asst you in designing a product which best appeals to your targeted buyer. These extensive planning measures are all part of a concerted effort to help you realize a timely sellout and maximize your profits.
Already under construction? We consistently stay current on home buyer trends and tendancies. Let's talk about these trends and see if we can help you make choices or changes that today's home buyers demand.
Do you need to make adjustments to your budget? Let us show you how some small changes in fixtures, flooring or amenities can help you stay under budget without compromising quality and sales.
Are you an investor, bank or REO company? We consistently watch market prices, buyer trends and traffic counts weekly. Let us help you establish a marketing plan including price evaluations, marketing recommendations and construction deficiencies in order to move inventory off your books.Back to TopEstablishing the Project Image and Identity
The name of your project, its logo, signage and color scheme all play a critical role in communicating your project's identity and value. We work with a network of graphic designers to help you create and promote an exciting, appealing image. This image or "theme" can then be consistently carried out in the stationary, signs, brochures and newspaper or email advertising.Back to TopStrategic Advertising and Publicity Campaigns
We begin promoting your projects image and community awareness long before your models are ready. New communities and residential developments are valuable news items to the community. Our staff can coordinate the preparation of news releases and their dissemination to the appropriate media throughout the various stages of your project, from ground breaking through the final sale.
Our sales and marketing team will work with you to establish a budget for effective and cost-efficient advertising. We can assist you with media planning, ad production and direct mail campaigns, radio and television production, and even promotions. We will also oversee the design and production of your collateral materials, including sales brochures, prices lists and stationary packages.Back to TopSales Office and Model Homes
The sales office and its presentation materials are critical in influencing prospective buyers. Our experienced team of marketing professionals will help you create the optimum environment appropriate for the determined buyer profile.
Back to TopHiring and Training of Sales Professionals
Professional salesmanship is the highest priority of our client services. We provide the best home sales professionals in the industry. They are experienced, motivated and there to sell your product ONLY. Our management team personally oversees the training of our sales staff. They learn how to approach buyers from all social and economic backgrounds and how to personalize a sales presentation for each individual. They practice, through role playing, qualifying and closing techniques, how to effectively communicate all the reasons why your community is the best value and quality and ultimately where they would want to call home.
Prior to on site staffing, our sales professionals acquaint themselves with the surrounding community and activities of competing area developments. Once sales commence, they monitor sales traffic and volume continually keeping you abreast of the competitions activity.
To keep up with the ever changing art and science of salesmanship, our sales professionals strive to continue their knowledge on the latest techniques by attending seminars and motivational training courses.Back to TopMonitoring Escrow and Loan Contingencies
Our professional sales team is adept at recognizing and pre-qualifying prospective buyers. This helps eliminate "false starts" which often results in loans that are not approved, and even worse, escrows that do not close.
Our team works closely with buyers and lenders throughout the application and loan approval process. This is done by taking the time to discuss the buyers' loan options and various documents and verifications which will be required by the lender for loan approval. In addition, using our "Master Escrow Log", we monitor the status of each escrow to the final close, and report the findings to our clients during regularly scheduled meetings.
Contingency sales can be good sales with our required CMA, inspections, weekly, advertising, open house and activity reports. Our comprehensive contingency tracking log keeps you appraised of the progress.Back to Top
Monitoring Buyer Satisfaction
Our involvement continues beyond the close of escrow. Our on-site sales team can assist you in coordinating and implementing your customer service program. Move-in buyers needing service or repair often contact the sales office for assistance. When this happens they will be referred to your Customer Service Department or the appropriate contractor.
Until the project is sold out, the sales office serves as the hub of development. Our sales people typically get to know the new residents on a personal basis, and therefore, receive a fair amount of comments and input on how they feel about their new home. This vital information is then communicated to you and the marketing team, so the proper adjustments can be made. Complete customer satisfaction is vital to both the project and your professional image.
Back to TopTotal Market Planning
Under the "Total Market Planning", we assist you with coordinating the many subcontractors, consultants and agencies involved in your development. Our primary objective is to see that everyone is working as one team toward the common goal: completing and selling the project efficiently and successfully.
"Total Market Planning" may include working closely with the following team members: Project manager, sign company, advertising/public relations agencies, title and escrow companies, on-site lender, flooring contractor, landscape architect, HOA management company, sales staff and interior designers. "Total Market Planning" depends on successful and continuous communication among all team members.
Our experience in Planning and Coordination helps assure that deadlines will be met and the project will proceed as smoothly as possible. The net result is increased efficiency and higher profitability for your development and company.Back to Top
"For a Timely Sellout and a Better Bottom Line"